# Aminat Hammed

Aminat Hammed shares practical advice on email marketing and customer retention for Shopify ecommerce brands, with a focus on using customer behavior to improve Klaviyo segments, automations, and follow-up.

- Profile: https://b2binfluencer.marketing/creators/aminat-hammed/
- LinkedIn: https://www.linkedin.com/in/aminat-hammed
- Topics: artificial-intelligence, ecommerce, email-marketing, marketing-automation, ecommerce-retention
- Based on 12 dated posts, latest 2026-10-09

## Summary

Aminat Hammed is most useful for Shopify email retention, Klaviyo segments, automations, and post-purchase follow-up advice.

- Best for: Shopify brands with purchase history and live flows to audit for retention.
- Not for: Broad reach sponsorship packages with guaranteed impressions, fixed prices, or produced creative assets.
- Check first: Ask directly about deliverables, price, lead time, audience data, and sponsorship format.

### Takeaways

- Test whether each Klaviyo segment changes the customer message or experience.
- Audit last 100 customers: purchases, follow-up, and how many returned.
- Campaigns and flows serve different purposes; timing and relevance matter.

## Main ideas

- **The first purchase is the start of retention work**: Hammed argues that brands often put effort into acquiring customers but leave the post-purchase journey thin. A first order gives the brand information it can use to make the next interaction more relevant.
- **Customer data matters when it changes what someone sees next**: Hammed's test for useful segmentation is not how many segments a brand has, but what decision each one changes. Adding a name or creating more lists is not enough if customers still receive the same message.
- **Respond to customer behavior instead of sending more by default**: Hammed distinguishes triggered automations, which respond to individual actions, from campaigns, which can announce launches, share offers or maintain contact. More automation is not automatically better: the message still needs to arrive at a useful moment. In one post, they cite an Omnisend report's figures that automations accounted for 2% of email sends and 30% of email-driven revenue.
- **A discount should not be the automatic answer to a customer going quiet**: Hammed warns that repeatedly escalating promotions can train customers to wait for discounts. The alternative is to match the follow-up to what the customer may need next.
- **Make product information clear before shoppers reach the website**: In a post that broadens beyond email, Hammed argues that AI tools are changing how some shoppers discover and compare products. Brands may be considered before a shopper visits their site, so product information should explain what an item does, who it suits and how it differs. Discovery alone does not complete a sale; the product page and buying experience still matter.

## Work to read

- [Why the customer journey now starts before your website](https://www.linkedin.com/posts/aminat-hammed_the-ecommerce-funnel-is-changing-before-the-activity-7511791326099689473-MDsu)
- [Segments that do not change the message](https://www.linkedin.com/posts/aminat-hammed_your-klaviyo-account-might-know-a-lot-about-activity-7511398447254503424-Uzux)
- [The 2% of sends that produce 30% of revenue](https://www.linkedin.com/posts/aminat-hammed_emailmarketing-klaviyo-shopify-activity-7514141731676917760-8MyC)
- [Retention that is not another discount](https://www.linkedin.com/posts/aminat-hammed_your-customer-doesnt-need-another-discount-activity-7513660274353188864-O5nX)
- [The post-purchase gap, and an audit to find it](https://www.linkedin.com/posts/aminat-hammed_a-shopify-store-owner-once-told-me-we-activity-7513375758329802752-n_BA)

## Brand relationships

- **Klaviyo** (mention)
- **Shopify** (mention)
- **Omnisend** (mention)

## Partnerships

Aminat Hammed's reviewed LinkedIn output shows no partnership or sponsorship format. The five posts published between 1 and 9 October 2026 cover Klaviyo segmentation, email automation, discount-driven retention, post-purchase follow-up, and AI-driven product discovery. None discloses a brand partner, sponsored placement, affiliate arrangement, rate card, media kit, or booking process. This does not establish that they never work with brands; it means buyers should ask directly about deliverables, pricing, lead time, and approval process before planning a campaign.

## Alternatives

- Alejandra Salomon: Choose Alejandra Salomon when a brand's repeat-purchase problem may sit upstream of email — in the acquisition channel, discount offer, product experience, or cancellation reasons — and the internal conversation has become 'retention owns churn.' Salomon argues against treating churn in isolation: show the customer story before the churn, tag customers and compare cohorts, and ask whether an acquisition channel, offer, messaging, or product experience created a customer who was never going to return. That's a useful first move for a Shopify brand whose retention team is being asked to fix repeat rates with flows while the cause appears to be mismatched acquisition or product fit.
- Bogdan Birtom: Choose Bogdan Birtom when the buyer's task is platform-level: evaluating whether Klaviyo can absorb subscription and transactional email, or understanding recent Klaviyo feature direction before committing to a lifecycle stack. Birtom's posts include a Klaviyo feature breakdown — custom objects, channel preferences, engagement ranking, SMS automatic conversations, an omnichannel campaign builder, Customer Hub, and analytics recommendations — and an account of moving Recharge flows into Klaviyo, covering cohesive branding, a unified customer view, advanced segmentation, transactional deliverability, A/B testing, and consolidated reporting. That fits a brand migrating from a separate subscription platform or deciding whether Klaviyo should be the system of record.
- Gary Feuerstein: Choose Gary Feuerstein when the retention problem is identity and journey continuity rather than message content. Feuerstein's posts focus on AI-assisted orders that arrive without a normal storefront visit, abandoned-cart recovery that only counts shoppers the tech recognized, and returning shoppers whose carts and profiles split across sessions or devices. The diagnostic is specific: if a shopper builds a cart on Tuesday and returns ten days later, the store may no longer connect that visit with the original shopper, so Klaviyo flows look healthy but the measurement excludes people the store never recognized. This is the better choice for a brand whose email programme is missing returning shoppers, has unreliable attribution, or is seeing AI-channel orders it cannot turn into known customers.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/