# Aman Jabeen

Aman Jabeen works on Google Ads and eCommerce growth, with a focus on optimizing shopping campaigns, improving Merchant Center quality, and turning store visits into sales.

- Profile: https://b2binfluencer.marketing/creators/aman-jabeen/
- LinkedIn: https://www.linkedin.com/in/aman-jabeen-digitalmarketingmanager
- Topics: ecommerce, paid-ads, healthcare, performance-marketing, google-ads
- Based on 11 dated posts, latest 2026-09-23

## Summary

Most useful for diagnosing Google Ads and eCommerce growth problems across paid search, Merchant Center and the store experience.

- Best for: Direct-to-consumer eCommerce brands already running Google Shopping, Performance Max and Search with flat ROAS and feed warnings.
- Not for: Reach-led creator video, paid amplification, or sponsorship campaigns needing a stated audience size and composition.
- Check first: Confirm who handles each part of the work and whether the account figures are verified.

### Takeaways

- More traffic is not the same as growth; conversion and trust come first.
- Store and feed health is the foundation, not an admin chore.
- Paid search is a system: right product, right intent, right structure.

## Main ideas

- **More traffic is not the same as growth — conversion and trust come first**: Aman Jabeen repeatedly takes a strong-looking dashboard and moves the question back a step: from how many people arrived to why they decided to buy. In a makeup example, 15,022 visitors, 992 orders, 626 new customers and $60K+ net revenue are treated as the less interesting half; the real question is what made visitors trust the brand enough to purchase. The same approach appears in a monthly revenue post reporting $72,869 net revenue, 1,185 completed orders and 40.8% revenue growth. The argument: revenue is not the same thing as sales, and the deciding work happens in product experience, trust signals, the website journey, reviews and checkout. More traffic, the posts say, does not automatically mean more revenue or growth.
- **Store and feed health is the foundation, not an admin chore**: On Google Merchant Center, the argument is that a "Great" Store Quality score is a symptom rather than the point. The post opens on a dashboard showing Store Quality: Great, performance well above average and a strong Merchant Center foundation, then reframes the question: not how many products are uploaded, but whether Google sees the store as a strong shopping experience. Small issues are described as costing visibility, trust and sales — missing return information, slow mobile pages, weak product data, unclear shipping details, poor store ratings — and the improvement list repeats those as workstreams, adding shipping settings and Merchant Center health overall. The stated conclusion is that uploading more products is not the same as improving performance, and that the biggest opportunity is often improving the store that already exists. The example shown is already at a "Great" score, so the checklist is aimed at stores with weaker signals.
- **Paid search is a system: right product, right intent, right structure**: Aman Jabeen describes winning advertising as a repeatable loop — test, measure, optimize, repeat — rather than running ads and hoping for results. The approach combines a high-intent, high-demand product, an audience already searching to buy and a campaign structure that avoids wasted spend. The post gives the supporting numbers in full: what was spent, what came back and what each conversion cost. Since the strongest example covers a single day and product, ask how the method performs across a typical account.
- **Buying barriers are category-specific, so the fixes are too**: The posts treat eCommerce conversion as more than one generic problem. In beauty, they name individual points of hesitation — whether a shade will suit the customer, whether the product looks the same in real life, whether reviews are genuine and whether the price is worth it — and match each to a store-side remedy rather than more ad spend: swatches, shade guides, user-generated content, customer reviews, product pages, checkout and retargeting. The diagnosis changes with the product category.
- **Priorities: optimize accounts that already run, with tracking in place**: A hiring post for a Google Ads specialist to manage and grow an active eCommerce account offers the clearest picture of the work Aman Jabeen values. The priorities are Google Shopping Ads, Performance Max and Search campaigns, conversion tracking, Google Tag Manager, Google Analytics 4, optimization for higher ROAS, and scaling for more sales and revenue. The account already has active campaigns, and the role is explicitly not a setup job: the work is to analyze performance, optimize, find growth opportunities and scale. Applicants are expected to show examples of accounts they have scaled.

## Work to read

- [A single day of Google Ads spending, broken down line by line](https://www.linkedin.com/posts/aman-jabeen-digitalmarketingmanager_googleads-ppcexpert-leadgeneration-activity-7459236226169110528-Wx65)
- [What a 'Great' Merchant Center score is actually made of](https://www.linkedin.com/posts/aman-jabeen-digitalmarketingmanager_googlemerchantcenter-googleshopping-ecommerce-activity-7507465882223403008-tiZw)
- [Reading a makeup brand's numbers as a trust problem](https://www.linkedin.com/posts/aman-jabeen-digitalmarketingmanager_makeupbrand-beautyecommerce-cosmeticsmarketing-activity-7506371158489845760-40u-)
- [A growth month and where the growth actually came from](https://www.linkedin.com/posts/aman-jabeen-digitalmarketingmanager_ecommercegrowth-digitalmarketing-revenuegrowth-activity-7508531545792466944-PSD6)
- [Hiring a Google Ads specialist for an already-running eCommerce account](https://www.linkedin.com/posts/aman-jabeen-digitalmarketingmanager_hiring-googleads-googleshoppingads-activity-7485283216203952128-Onk1)

## Partnerships

No sponsorship or brand-partnership offer appears in the five LinkedIn posts published between May and September 2026. They cover Google Ads performance, Merchant Center store quality, and eCommerce conversion; none describes a sponsored placement, paid collaboration, affiliate arrangement, media kit, rate card, or brand-partnership format. The only commercial arrangement described is a recruitment call for a Google Ads specialist to manage an existing eCommerce account—hiring, not a sponsorship offer. There is no published package, deliverable, lead time, or disclosure practice to budget against. Ask directly about terms and collaboration history.

## Alternatives

- Robin Tesselaar: Choose Robin Tesselaar over Aman Jabeen when the account looks healthy on the dashboard but the real problem is profit measurement. A brand whose Google Ads reports a respectable ROAS but cannot say what it keeps after cost of goods, shipping, returns and fulfilment needs the analysis in these posts: ROAS is revenue divided by ad spend; a 4x ROAS campaign can lose money while a 2x campaign can be the most profitable; and break-even ROAS follows from gross margin — at 35% margin it is 2.86x. The same material offers a structure for fixing the diagnosis: run a dedicated branded search campaign so Performance Max competes only for cold traffic, split Performance Max asset groups by margin, feed CRM and lifetime-value segments instead of generic interest audiences, and use conversion value rules so a 200-unit sale is not treated the same as a 20-unit one. A brand that suspects branded search and returning customers are inflating reported returns, or that incremental spend is already hitting diminishing returns, gets a concrete audit path not covered by the Aman Jabeen posts.
- Md Moktadir Hossain: Choose Md Moktadir Hossain when the ad account is doing its job and the landing page is losing the sale. Both posts make the same case: the problem is usually not traffic but the page it lands on. They identify the faults — confusing layout, no clear value proposition, weak product presentation, too many distractions, missing reviews and trust signals, an unclear headline, slow loading — and the repairs: a focused hero section, product storytelling, social proof, one clear call to action, and mobile-first design that answers what is sold, why it can be trusted, and why to buy now within five seconds. For a brand whose Google Ads clicks and feed health are fine but whose conversion rate stalls after the click, that storefront diagnosis is a closer match than the paid-search and feed plan described for Aman Jabeen.
- Ali Hamza: Choose Ali Hamza when the paid budget sits on Meta rather than Google. The Ad Library post offers a practical audit routine for Pakistani clothing brands: open every ad running on your own page with its start date beside it, treat anything unchanged for more than 90 days as the first job of the week, and stop sending paid traffic to an Instagram profile instead of a product page, which leaves Meta without a purchase event to learn from and pushes it to optimise for clicks. The results post reports campaign outcomes across health and beauty, automotive parts, fashion, real estate, staffing and fitness, with spend, revenue and ROAS figures for each. It judges campaigns on whether they made the client money, not on impressions. For a brand running Meta ads whose creative has gone stale or whose tracking is broken, that is a more direct match than a Google Search and Shopping plan.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/