# Alli Tunell Alli Tunell is a B2B SaaS content marketer who writes about LinkedIn content strategy, creator practices, and changes in content marketing. Posts also describe returning to Animalz and prior work with the Grizzle team. - Profile: https://b2binfluencer.marketing/creators/alli-tunell/ - LinkedIn: https://www.linkedin.com/in/alli-tunell - LinkedIn followers: 5,637 - Topics: content-marketing - Based on 10 dated posts, latest 2026-09-07 ## Summary Most useful for practical LinkedIn content strategy and creator tactics in B2B SaaS content marketing. - Best for: A B2B SaaS content marketing agency hiring a LinkedIn growth strategist. - Not for: Mass-market brands buying sponsored reach or high-volume campaigns. - Check first: Confirm whether paid partnerships are available and request recent reach and audience data. ### Takeaways - Vary formats rather than repeating one; spend more production time and publish less often. - Consistency means publishing after a flop and showing real behind-the-scenes results. - Test formats borrowed from other platforms and collaborate with creators at any scale. ## Main ideas - **Lower reach calls for craft, not more posts**: Alli Tunell opens with a creator who has a large following publicly giving up on LinkedIn, then explains why: reach is lower than it used to be, and even successful creators are struggling to work out what lands. Those still growing are raising the quality bar rather than posting more. The post describes variety across formats, more production time per piece with designers, photographers and video editors, and fewer posts to make room for that work. - **Consistency means publishing after a flop and showing real results**: Alli Tunell argues that realistic, behind-the-scenes reporting on what is and is not working is the most useful material in B2B marketing right now, ahead of polished claims. They define consistency not as never failing, but as putting heavy time into a post, watching it underperform and publishing again a couple of days later without letting the engagement numbers stop them. - **Test formats emerging on other platforms**: Alli Tunell points to editing styles, photos and captions as areas creators are actively testing. They argue for watching what changes elsewhere and trying it in a different context rather than assuming each platform's habits stay fixed. - **Collaboration is a growth tactic, even in small doses**: The post describes collaboration at two levels. Some creators do it at scale through recurring shows and newsletters; others lift up like-minded creators and leave thoughtful, genuine comments on each other's content. Alli Tunell presents the lighter version as legitimate, not a lesser substitute for the bigger one. - **The field keeps moving; last year's tactic may be expired**: Change over time runs through the posts. In the tactics post, Alli Tunell says a strategy that worked a year ago may not work now, and describes a moment when even successful creators are struggling to find what hits. In the Animalz post, they say content marketing has shifted massively since their earlier stint and describe watching the company evolve its product and team while they were away. - **Agency work should be judged on process and quality**: After a year at Grizzle, Alli Tunell singles out the team's processes and emphasis on quality, and says they were always proud of the work they produced together. An agency veteran, they say they rarely genuinely enjoyed every client—setting a clear standard for service work. The post also names the strategists, writers and editors they worked alongside in SaaS content marketing. ## Work to read - [The LinkedIn tactics top creators are following](https://www.linkedin.com/posts/alli-tunell_i-recently-saw-a-post-from-a-linkedin-creator-activity-7492941535018311680-6yF5) - [Returning to Animalz as a boomerang employee](https://www.linkedin.com/posts/alli-tunell_i-cant-even-believe-it-today-is-my-first-activity-7495865286533832704-C5yX) - [Thanking the Grizzle team after a year](https://www.linkedin.com/posts/alli-tunell_totally-messing-up-the-order-of-ops-here-activity-7496556501675716609-bry2) ## Brand relationships - **Animalz** (employment) - **Grizzle** (employment) ## Partnerships No sponsorship offers, media kits, rates, or partnership terms appear in Alli Tunell’s posts. They write about LinkedIn strategy from a content marketer’s perspective: analyzing tactics used by successful creators, announcing a return to Animalz, and thanking colleagues at Grizzle. Brands should ask directly whether paid partnerships are available, then negotiate scope, deliverables, usage rights, review and approval steps, and disclosure wording. The posts also point to two considerations for a potential collaboration. Tunell describes working with creators and agency teams, including designers, photographers, and video editors, and posting less often to make room for production. Brands should plan for a longer lead time and a more produced asset than a rapid text-only post. Their writing shares real results, including what works and what doesn’t, suggesting a collaboration could focus on an honest account of an experience rather than a scripted endorsement. Buyers should discuss how their editorial voice and a sponsor’s messaging would work together before the campaign. ## Alternatives - Jim Schroën: Choose Schroën for DTC performance creative and AI-search visibility, not LinkedIn organic growth. The hiring post shows the operating model: a remote team of editors and creative strategists producing short-form and long-form paid-social video for DTC e-commerce brands spending €100k+/month on ads. Editors are judged on hooks, pacing, retention and conversion rather than how the video looks. The second post extends that into discovery: most shoppers now use AI tools instead of regular search, and most of what those tools say about a brand comes from third-party sites, including creator content. The practical offer is a 90-day plan for building an affiliate and creator program that gets a brand cited in ChatGPT, Claude and Google AI. If the agency's client needs UGC ads and an affiliate or creator network to feed AI recommendations, Schroën is closer to the task than the format-and-cadence method in the other profile. - Sava Vacic: Choose Vacic to build or staff ad creative capacity, not to run LinkedIn content. The recruiting post spells out the role: a high-output, AI-first e-commerce video editor producing multiple short-form ad variations a week across Meta, TikTok, Instagram and YouTube, then iterating on hooks, angles and offers using performance data. The argument post explains the problem the role solves: brands hiring local US editors pay $500 a video or a full-time salary and still lose money because the gap is not location but whether an editor understands hooks, pacing, offers, retention, creative testing and AI workflows. The named example is an LA client who lost money on $500 videos and was then set up with an in-house performance editor at roughly a fifth of the cost. If the agency wants to help a client hire, embed or restructure a performance video editing function cheaply, Vacic is closer to that decision than the other profile. - Keeley Mazurek: Choose Mazurek when a consumer or retail brand needs its organic social channel run like a retail partnership. The first post makes the case directly: a brand would never hand Sephora or Target one launch photo, yet many treat Instagram as an afterthought. Social is where trust is built, products are discovered and conversion journeys start; the person managing it builds front-facing brand equity, so the role should be treated and paid like a senior marketing manager. The second post asks for women teaching or posting about AI tools in digital marketing, the creator economy, copywriting, content strategy, paid media and DTC, framing the call-out around correcting who gets featured and followed. If the agency's client sells to consumers and needs channel strategy, brand-equity building or the social function properly resourced and paid, Mazurek addresses that decision more directly. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/