# Alex Hadding

Alex Hadding shares advice on e-commerce growth, paid advertising, and email and SMS retention marketing. Their posts also promote Bolstered Media’s services, including retention strategy and email/SMS platform migrations.

- Profile: https://b2binfluencer.marketing/creators/alex-hadding/
- LinkedIn: https://www.linkedin.com/in/alex-hadding-1a36aa95
- Topics: ecommerce, paid-ads, email-marketing, meta-ads, ecommerce-retention
- Based on 12 dated posts, latest 2026-02-10

## Summary

Alex Hadding is most useful for e-commerce retention and paid advertising advice, plus email and SMS migration support.

- Best for: Shopify apparel brands needing email and SMS migration or retention strategy support.
- Not for: Consumer entertainment apps seeking scripted comedy videos or guaranteed broad reach.
- Check first: Confirm the scope and deliverables, since posts do not establish a sponsored-content format.

### Takeaways

- They report actively managed accounts revenue up about 8% year over year in mid-2025.
- They call Meta advertising essential for most brands but describe volatile results and manual targeting success.
- They describe a reciprocal customer-list partnership between two apparel brands that still needs structure.

## Main ideas

- **Keep Meta in the mix, but adapt when performance shifts**: Hadding argues that most brands seeking sustainable growth should not abandon Meta ads. But performance is volatile, they say, so brands should test and adjust rather than assume the channel will work consistently.
- **Make existing customers a bigger part of the growth plan**: Hadding’s posts frame email, SMS, segmentation and customer flows as ways to build revenue from people a brand has already acquired—not just as supporting channels for new-customer advertising.
- **Treat partnerships as another way to reach customers**: When acquisition costs rise, Hadding suggests that compatible brands could introduce each other to their customer lists. They present this as a potential growth approach, not a settled formula; brands would need to work out the structure.
- **Plan around the customer journey, not just the next campaign**: Hadding emphasizes reviewing what sells, which offers convert and how new and returning customers contribute. They pair that review with preparation for seasonal demand and changes to the tools that support email and SMS.

## Work to read

- [Bolstered Media's 2025 State of E-Commerce!! (through the first half)](https://www.linkedin.com/posts/alex-hadding-1a36aa95_its-time-we-are-officially-half-way-activity-7345529602024386561-_ESd)
- [Tough pill to swallow for some](https://www.linkedin.com/posts/alex-hadding-1a36aa95_tough-pill-to-swallow-for-some-meta-activity-7339314911950368770-sJ4X)
- [One trend I see coming up in the DTC space, especially with apparel brands, is strategic partnerships....](https://www.linkedin.com/posts/alex-hadding-1a36aa95_one-trend-i-see-coming-up-in-the-dtc-space-activity-7350904324857683968-g-45)
- [Quick heads up for my Shopify e-comm peeps...](https://www.linkedin.com/posts/alex-hadding-1a36aa95_quick-heads-up-for-my-shopify-e-comm-peeps-activity-7344008527822159876-0-dr)
- [Yotpo is sunsetting its Email & SMS products by December 2025](https://www.linkedin.com/posts/alex-hadding-1a36aa95_ecommerce-emailmarketing-smsmarketing-activity-7358878796826963968-IIJQ)

## Brand relationships

- **Bolstered Media** (disclosed_partnership)
- **Yotpo** (mention)

## Partnerships

Alex Hadding, generally through Bolstered Media, focuses on high-level e-commerce strategy, particularly retention marketing and customer list utilization. Partnership opportunities include strategic collaborations between DTC brands and expert consulting services to modernize e-commerce marketing stacks and flows.

## Alternatives

- Lindsey Lopez: For a Yotpo migration, Lindsey Lopez is the stronger choice when the main problem is rebuilding a coordinated email and SMS journey rather than extracting a brand from Yotpo. The posts describe email and SMS as relationship channels and give a concrete cross-channel sequence: an abandoned-cart email, an SMS follow-up only if the first message is not opened, then a product recommendation if the customer opens but does not buy. That is useful when the buyer needs to settle journey logic and timing rules before choosing a destination platform.
- Bogdan Birtom: For a Yotpo migration, Bogdan Birtom is the better fit when the destination is Klaviyo and the risky part is moving subscription and transactional flows. The posts analyze Klaviyo feature releases and describe moving Recharge flows into Klaviyo, covering consistent branding, a single customer view, segmentation, transactional deliverability, testing and consolidated reporting. That is more specific than Hadding’s migration offer when the buyer needs Klaviyo and subscription-flow implementation detail.
- Noah Haynes: For a Yotpo migration, Noah Haynes is the stronger alternative when the brand needs a retention audit before migration, so the new platform does not reproduce old problems. The posts identify high-impact, neglected areas: list growth and welcome flows, email campaign volume and segmentation, campaign angle over design, a set of essential pre- and post-purchase flows, and cohort, returning-customer and retention KPIs. That diagnostic lens helps a buyer decide which flows and measures must survive the switch.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/