# Alessandro Desantis

Alessandro Desantis works on ecommerce at Nebulab, an agency that builds Shopify storefronts and custom systems for direct-to-consumer brands. Desantis's posts describe client projects, agency growth, and events for ecommerce operators.

- Profile: https://b2binfluencer.marketing/creators/alessandro-desantis/
- LinkedIn: https://www.linkedin.com/in/alessandro-desantis
- Topics: ecommerce, email-marketing
- Based on 11 dated posts, latest 2026-10-09

## Summary

Most useful for agency-side Shopify ecommerce engineering insights, not creator-led promotions.

- Best for: DTC subscription brands needing custom Shopify Plus builds and legacy platform migrations.
- Not for: Brands seeking paid creator placements, promo codes, reach commitments, or a rate card.
- Check first: Confirm whether you need agency services or creator placements, and ask for outcome data.

### Takeaways

- Dog Heroes needed custom subscription pricing, account tools, and a decade of customer history migration.
- Sebago redesign paired a digital design system with brand storytelling and ecommerce.
- Nebulab hired its first US business-development lead for Shopify ecosystem partnerships.

## Main ideas

- **Build for the business's real constraints, not the nearest template**: Desantis argues that standard Shopify features and off-the-shelf apps can fall short when a business has unusual product, pricing, or subscription rules. Dog Heroes shows how custom engineering can handle those rules while keeping the storefront and tools manageable for the client.
- **A storefront can tell the brand's story and still serve the transaction**: Desantis presents design and commerce as goals to hold together, not as a choice between an expressive brand and a functional store. The Sebago post describes a redesign spanning the brand's visual language and digital design system, developed with the client's marketing and ecommerce teams.
- **Trust and relationships matter in long-cycle agency growth**: Describing Nebulab's US business development plans, Desantis says the agency's existing clients largely came through referrals and its network. They link that pattern to large, long-running engagements, where senior ecommerce and technology buyers work with people they already know and trust. The post also marks a shift toward a more deliberate sales and partnership effort.
- **Bring ecommerce operators together around practical questions**: Desantis's event recap shows how they engage with the commerce community: convening DTC operators to discuss current practices and bringing speakers, sponsors, and attendees into the same room.

## Work to read

- [Nebulab's first US business-development hire](https://www.linkedin.com/posts/alessandro-desantis_shopify-ecommerce-dtc-activity-7511830921507958785-y-hM)
- [Commerce Symposium: This Is Water, in New York and Los Angeles](https://www.linkedin.com/posts/alessandro-desantis_feeling-so-so-so-grateful-for-everyone-activity-7511105244714422272-QCqv)
- [Dog Heroes: a subscription build that off-the-shelf Shopify could not hold](https://www.linkedin.com/posts/alessandro-desantis_shopifyplus-ecommerce-subscriptions-activity-7512897300718075905-nlrj)
- [Sebago: brand redesign and a new digital design system](https://www.linkedin.com/posts/alessandro-desantis_really-fcking-proud-of-what-the-nebulab-activity-7510356924249382912-rG5H)

## Brand relationships

- **Nebulab** (employment)
- **Dog Heroes** (client)
- **Sebago** (client)
- **Shoplift** (sponsor)
- **PrettyDamnQuick** (sponsor)
- **Klaviyo** (mention)
- **Loop Subscriptions** (mention)

## Partnerships

Posts describe partnership activity at the agency and event level rather than a creator media kit. Alessandro Desantis' hiring post describes Nebulab building out its go-to-market motion and hiring a first US Head of Business Development. Their remit includes growing Shopify-ecosystem partnerships into referrals, joint account planning, and co-marketing. The post says deals are six figures, run for years, and are signed by e-commerce VPs and CTOs who already know and trust the seller. A separate post names two sponsors of the Commerce Symposium events held in New York and Los Angeles. Ask directly for current sponsorship packages, audience specifications, rates, availability, and application process.

## Alternatives

- Andre de Freitas: Choose Andre de Freitas when your main need is consolidating storefronts and moving live subscriptions off a legacy platform. The Pulse4all write-up describes that project directly: WooCommerce, Circuly, and Stripe replaced with Shopify Plus and Juo; more than 3,000 subscriptions migrated; a custom customer portal for device swaps, payment updates, and invoice history; and 12-plus regional storefronts unified with local payment methods. A second post covers the operational side: one dashboard pulling orders, payments, subscriptions, and failed transactions from multiple stores, plus automated stock alerts and backorder handling ahead of the busy quarter. If you need multi-market subscription operations rather than help with one hard pricing problem, this is the closer precedent.
- Bogdan Birtom: Choose Bogdan Birtom when the gap is retention and lifecycle messaging rather than platform engineering. The April 2025 post covers moving subscription transactional emails from Recharge into Klaviyo and the effects: consistent branding across transactional and marketing sends, order and subscription data in one system, segmented billing and renewal reminders, and transactional status that keeps delivery running for contacts who have unsubscribed from marketing. The February 2025 post reviews a Klaviyo release set — custom objects, channel preferences, SMS conversations, an omnichannel campaign builder, and Customer Hub — and distinguishes genuinely new features from rebrands, noting which are paid-only. If you need to know what happens to subscription customers after the build ships, this is more specific than the agency write-ups.
- Raynee H.: Choose Raynee H. when you want firsthand insight into launching a Shopify store as a merchant, including payments compliance. The two posts cover a first-person case: Shopify Payments shut down days before opening, after written pre-launch guidance from Shopify, and an appeal process with nowhere to attach supporting documentation. Raynee then rebuilt on a new Shopify account, migrated hundreds of SKUs, and opened the store in under two days alongside a new 3,000-square-foot retail location in Seymour, Texas with an ecommerce site. For a brand weighing the risk of a payments or compliance failure, or an agency seeking merchant-side evidence of that failure mode, this is firsthand operator material the agency write-ups do not contain. The Commerce Symposium recap also names Raynee H. within the event's Shoplift sponsor group, making event sponsorship another community route.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/