# Alejandra Salomon

Alejandra Salomon works in ecommerce retention, helping brands understand why customers return or leave and when the problem calls for more than email or SMS campaigns.

- Profile: https://b2binfluencer.marketing/creators/alejandra-salomon/
- LinkedIn: https://www.linkedin.com/in/alejandra-salomon-532b51165
- LinkedIn followers: 4,032
- Topics: ecommerce, email-marketing, customer-experience, ecommerce-retention
- Based on 12 dated posts, latest 2026-10-09

## Summary

They help brands diagnose whether retention problems start before email or SMS campaigns.

- Best for: DTC ecommerce brands with falling repeat purchase or high churn willing to examine acquisition, product, pricing, and service.
- Not for: Campaign needs already settled on email, SMS, winback, loyalty, or copywriting with no scope to change other areas.
- Check first: Confirm format, pricing, exclusivity, approval terms, and current audience data before contacting.

### Takeaways

- Retention teams are held responsible for churn that started before the customer arrived.
- Email and SMS amplify a good experience; they cannot manufacture loyalty.
- Ask why the best customers stay, not only why people leave.

## Main ideas

- **Retention teams are held responsible for churn that started before the customer arrived**: Salomon’s central claim is that retention teams are often asked to save customers they never had a chance of retaining. Churn, in this account, can begin with a discount that trained people to wait, an acquisition channel that brought in the wrong customer, or a product that gave no strong reason to buy again. Sending more email addresses none of those problems. The useful move is to stop discussing churn in isolation and show what happened before it.
- **Diagnose by tagging customers and reading the cohorts**: Salomon’s method is concrete: tag customers by acquisition channel, offer, and messaging, then group them into cohorts and compare repeat and cancellation behavior. The goal is to locate the break rather than judge churn as a single number, turning the retention conversation into a diagnosis with a place to fix—not a request for another campaign.
- **Email and SMS amplify a good experience; they cannot manufacture loyalty**: Salomon argues that even a polished lifecycle program cannot rescue a customer experience that was not worth repeating. Welcome flows, behavioral segmentation, personalized post-purchase journeys, replenishment timing, and winback campaigns can remind someone why they loved a brand or bring them back at the right moment, but they cannot create loyalty the brand never earned. In this framing, retention is the result of the entire customer experience.
- **Ask why the best customers stay, not only why people leave**: One post deliberately reverses the usual retention question. Instead of asking how to improve retention and jumping straight to a new flow, a better offer, more personalization, or another campaign, Salomon asks what the best customers bought first, what brought them back, how long that took, what experience built enough trust for a second purchase, and what those customers have in common. In this reading, retention data shows what is working as well as who churned. Understanding it helps a brand create more of the experiences that make the right customers want to return, rather than trying to convince everyone to stay.

## Work to read

- [Retention cannot out-email a bad acquisition strategy](https://www.linkedin.com/posts/alejandra-salomon-532b51165_retention-klaviyo-postscript-activity-7506735638004678656-0oy9)
- [Not every retention metric can be fixed by the retention team](https://www.linkedin.com/posts/alejandra-salomon-532b51165_retention-strategy-email-activity-7506411875010699264-B3Sy)
- [Your best retention strategy might have nothing to do with email or SMS](https://www.linkedin.com/posts/alejandra-salomon-532b51165_retention-email-klaviyo-activity-7508226678062702592-wCWl)
- [Ask why your best customers stay](https://www.linkedin.com/posts/alejandra-salomon-532b51165_retention-ecommerce-lifecyclemarketing-activity-7510361846495789056-zzVj)

## Partnerships

Alejandra Salomon's posts here contain no documented sponsorship or partnership offer. The four posts discuss ecommerce retention strategy and customer experience; brand and platform names appear only as tools a retention team might use, not as disclosed sponsorships. No media kit, rate card, deliverable list, usage terms, or inquiry route appears. A brand planning a paid engagement should verify format, pricing, exclusivity, and approval terms directly.

## Alternatives

- Aminat Hammed: Choose Hammed when a brand facing a retention decision wants the case for shifting effort from one-off campaigns to behaviour-triggered automated messages, backed by industry data. The posts cite a report covering 150,000 brands: automations accounted for 2% of email sends but 30% of email-driven revenue. They frame the choice as flows that respond to intent a customer has already shown, rather than campaigns that have to recreate it. Hammed also suits a brand whose retention plan needs to account for how customers now discover products, including AI-assisted research before they reach the site, as well as product clarity, the buying experience, and first-party data after a mention. Choose Hammed when the brand is ready to act within email and automation and wants the decision supported by published numbers.
- Corto S.: Choose Corto S. when the diagnosis is finished and production capacity is the bottleneck. The posts describe using AI coding and writing tools as a Klaviyo execution engine: analysing an account, finding opportunities, and running CRM workflows across flows, campaigns, segmentation, deliverability, and analytics. They also cover planning a monthly campaign calendar, generating angles, building lifecycle flows, and producing creative directions and copy ready to recreate inside Klaviyo. On the same retention decision, Salomon answers what to do and where the problem starts; Corto S. addresses how to produce the resulting email and CRM work faster and at greater volume. Choose Corto S. when a brand has decided its email programme should carry more of the retention load and needs throughput, not another round of strategy.
- Muhammad Ahmad: Choose Ahmad when the email programme is underperforming and needs rebuilding. The posts offer a practical checklist: no clear strategy, a weak welcome flow, sending the same message to everyone, too many discounts, ignoring data, no post-purchase flow, never testing, and no zero-party data. A companion argument says an email strategy that worked for one DTC brand will not necessarily transfer to another, even in the same niche, because audience psychology, lifetime-value goals, journey length, tone, promise, and positioning differ. Ahmad suits brands seeking hands-on advice on messaging, segmentation, and offer craft, plus a warning against copying a competitor's flows. There is overlap with Salomon on discount fatigue training customers to wait and on post-purchase retention; Ahmad goes deeper into rebuilding the message and segmentation themselves.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/