# Aisha Ayanboade

Aisha Ayanboade develops advertising creative strategy for direct-to-consumer beauty and wellness brands, using customer research to shape ad angles, hooks, and copy.

- Profile: https://b2binfluencer.marketing/creators/aisha-ayanboade/
- LinkedIn: https://www.linkedin.com/in/aishaayanboade
- LinkedIn followers: 628
- Topics: paid-ads, meta-ads, creative-strategy, customer-research
- Based on 11 dated posts, latest 2026-10-08

## Summary

Aisha Ayanboade is most useful for turning customer research into ad angles, hooks, and copy for DTC beauty and wellness.

- Best for: Saturated DTC beauty or wellness brand needing a reason to switch, not product education.
- Not for: Brands seeking swipe-file hook volume, product education, or distribution-led deals.
- Check first: Confirm pricing, turnaround, deliverables, revision rounds, usage rights, inquiry route, and audience reach.

### Takeaways

- Copying a competitor's winning ad is a budget risk, not a shortcut.
- Most brands run Level 2 ads in a Level 4 market.
- Lifepro Waver angle said it would not replace a gym and targeted knees, back, recovery.

## Main ideas

- **Customer research is the raw material for an ad, not a preliminary step**: Creative strategy sits between two kinds of work that are often kept apart: the analytical work of finding out what an audience wants, what keeps them up at night, what they have already tried, and the words they use for their problem; and the creative work of turning those findings into a hook, script, or visual that stops a scroll. Neither half delivers results alone. Beautiful ads fail without research behind them, while useful customer data can go unused by the creative team. The priority is translating between those functions, not producing ads in isolation. In beauty and wellness, shoppers have seen every claim, before-and-after, and credential in the category, so the work has to feel true, not merely look good.
- **The ad has to match the market's awareness level, not the level the brand wishes it were at**: Aisha Ayanboade sets out a five-level scale of market awareness, from a category where nobody knows the product exists, through competitors entering and consumers comparing features, to saturation, where buyers want a specific benefit, and hyper-competition, where they expect advanced results. A recurring mistake is writing an ad that explains what a product does to a customer who already knows. At higher levels, buyers do not need education; they need a reason to switch. Choosing the angle, in this account, starts with diagnosing where the market actually sits.
- **Copying a competitor's winning ad is a budget risk**: Swiping a competitor's hook, structure, and energy produces flat results because the original worked for a specific market at a specific moment of awareness—and that moment has passed. Aisha Ayanboade credits Eugene Schwartz's Breakthrough Advertising with the framing that no formula works twice, and that a formula is only a written solution to a past problem. The reframe: desire already exists in a market, and the job is to find where it lives in your own customer, not reuse how someone else channelled it. Without your own customer research, the only material left is someone else's answer.
- **Honesty about what a product will not do, when the category has run out of claims**: In a saturated category, conceding a limitation can be the most persuasive move because the audience has heard every exaggeration and believes the biggest promises least. Aisha Ayanboade puts the limitation in the ad and redirects it to the buyers that limitation actually qualifies for, rather than repeating the category's standard promise. Once the market is saturated, product education and hype are spent; credibility is what remains to compete with.
- **Paid social placement as the practical distribution layer**: One argument steps back from craft to the channel: running Meta ads is framed as renting a targeting system built on more than two decades of accumulated user data across Facebook, Instagram, and WhatsApp, including age, income bracket, and what people scroll past, stop for, and buy. The warning is that brands not running ads are leaving their exact customers to competitors who are. This sits alongside, rather than within, the creative method: it advocates for the channel, making it worth separating the buyer-data claim from the creative-strategy claim when weighing the overall priorities.

## Work to read

- [Copying a winning ad is the fastest way to waste your budget](https://www.linkedin.com/posts/aishaayanboade_copying-a-winning-ad-is-the-fastest-way-to-activity-7493948205433483264-tJlC)
- [Creative strategy sits between data and creativity](https://www.linkedin.com/posts/aishaayanboade_most-people-think-creative-strategy-is-just-activity-7487797252413988864-I8lG)
- [Most brands run Level 2 ads in a Level 4 market](https://www.linkedin.com/posts/aishaayanboade_your-dtc-beauty-ads-are-flopping-because-activity-7490699745372553217-OUTS)
- [Lifepro Waver: saying the product's limitation out loud](https://www.linkedin.com/posts/aishaayanboade_creativestrategy-copywriting-dtc-activity-7513825793802760192-Xc8L)
- [Running Meta ads as access to buyer data](https://www.linkedin.com/posts/aishaayanboade_shoutout-to-unc-mark-the-man-has-been-quietly-activity-7497662717592379392-7-oP)

## Brand relationships

- **Lifepro Waver** (disclosed_partnership)

## Partnerships

Aisha Ayanboade's posts show hands-on client creative work but do not document partnership formats, sponsorship terms or an inquiry route. They describe building an ad for Lifepro Waver around an honesty angle—stating the vibration plate's limitation rather than repeating the category's "replace your gym" claim—and reference a wellness brand engagement without naming the client, where competitor research and ICP mapping preceded the hooks and angles. These examples suggest a research-first approach to angle and copy development, but not the commercial terms. Ask about turnaround times, deliverables, pricing, usage rights, exclusivity, revision rounds and approval steps in a first conversation. The LinkedIn profile named in At a glance is the route to approach them.

## Alternatives

- Ladie Pabillar: A better choice for a brand starting from a live ad account rather than a blank page. If the brand is already spending and cannot tell whether a ROAS drop comes from the creative, the offer, or the audience, Pabillar's posted method is built for that question: build a daily tracking sheet, then read click rate, conversion rate, CPM against click rate, frequency, view-through conversion, and weekly new reach below 20% before deciding to scale. Pabillar also publishes a competitor-angle method for refilling a creative pipeline. A brand that wants its account diagnosed and a steady supply of tested angles would get more from this than from an angle rebuild that starts with customer research.
- Amir Faizan Malik: A better choice when the deliverable is copy itself and the brand wants reported conversion movement rather than a strategy phase. Malik's posts show an audit of 23 DTC landing pages, a conclusion that 19 of them spoke to everyone instead of one buyer, a headline rewrite reported to move conversion from 2.1% to 8.4%, an email sequence for a tile installation course at 55.6% average open rate and 8.23% average click rate, and ad creative for a men's lifestyle brand at 53% hook rate and 3.87x ROAS. The posted method is message specificity: name the one person the page is for, use the audience's own language, and test hooks against measured results.
- Ujla Shakoor: A better choice when the brand's concern is creative durability — that the whole account rests on one winning ad. Shakoor's posted argument is that scaling behind a single hook, angle, and message is the real risk, because when that creative tires the whole account feels it. The recommended response is to keep a pipeline of new hooks, angles, customer problems, and formats running in test before the current winner fades. A brand that already has a strong performer and no clear next one is closer to this framing than to a research-first strategy rebuild.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/