# Adam Roberts

Adam Roberts shares advice on Meta ad creative and reviews Shopify ad accounts, focusing on hooks, performance metrics and ways to improve results. The linked Chatzzz podcast listings also identify Adam as the host.

- Profile: https://b2binfluencer.marketing/creators/adam-roberts/
- LinkedIn: https://www.linkedin.com/in/adzzzroberts
- LinkedIn followers: 2,683
- Topics: paid-ads, meta-ads, creative-testing
- Based on 15 dated posts, latest 2026-09-18

## Summary

Adam Roberts is most useful for practical Meta ad creative audits and Shopify ad performance reviews.

- Best for: Shopify or DTC brands with live Meta ad spend and creative fatigue needing audits and testing.
- Not for: Paid multi-episode Chatzzz podcast sponsorship with exclusivity, ad slots, host reads, demographics, usage rights.
- Check first: Confirm audience demographics, podcast download figures, and whether paid sponsorship or partnership formats exist.

### Takeaways

- Winning ads had ROAS over 4, cost per purchase under £10, click-through rate above 1.9%.
- A Shopify account best ad: ROAS 4.65, cost per purchase £6.83, click-through rate 3.61%.
- Weak hook example: Hi guys, I just wanted to talk about... versus benefit-led hoodie opening.

## Main ideas

- **Judge winning ad creative by three numbers**: Adam Roberts argues that account data, not taste, should determine creative quality. In a review of a Meta Ads account for a Shopify brand, winning creatives returned more than £4 in sales for every £1 spent, cost under £10 per purchase and earned a click-through rate above 1.9%. Losing creatives returned under £2, cost over £20 per purchase and clicked through under 1%. Roberts's practical rule: double down on ads that meet all three measures, cut losers quickly and test new hooks based on what is already working.
- **The first three seconds determine whether viewers keep watching**: Roberts argues that on Meta, viewers decide within the first three seconds whether to click or keep scrolling, making the opening the ad's most important moment. A strong hook combines instant intrigue, a product benefit and relevance to the audience; a weak one opens with throat-clearing. The best-performing Shopify ads, they say, show the product in action immediately, tie it to a pain point and make viewers curious enough to keep watching. Roberts asks brands: would you keep watching your own first three seconds?
- **Scale by feeding the algorithm new creative, not by spending more**: Roberts treats profitable scaling as a creative-supply problem. In a second Shopify account review, they attribute the gap between the best and worst ad to creative quality rather than budget. The top performer stopped the scroll in the first three seconds, showed the product clearly, built trust quickly and matched the offer to the audience; weaker ads failed to grab attention and cost two to three times more per sale. Roberts recommends a constant flow of high-quality video creatives: test new hooks every week, keep winning formats fresh and kill underperformers quickly.
- **Health, client relationships and a brand of their own**: Away from ad audits, Roberts's priorities are health and fitness, strong long-run client relationships and building an e-commerce brand. They frame the coming year around optimising physical and mental health, aiming to run at least two marathons, delivering results for existing clients and growing that own-brand venture. This offers useful context for how Roberts judges other brands' creative: they also build and run a DTC product.
- **Long-form conversations about other people's journeys**: Roberts hosts the Chatzzz podcast, a conversational interview series with business owners and professionals. The episode listings feature guests' accounts of franchising, sobriety, neurodiversity, content work and career changes. The format centres on extended conversations about how people built businesses, changed direction or rebuilt their lives.

## Work to read

- [How to Know if Your Ad Creative is a Winner (Or If It’s Wasting Budget)](https://www.linkedin.com/posts/adzzzroberts_how-to-know-if-your-ad-creative-is-a-winner-activity-7358044092716466176-auBe)
- [Want to Scale Your Revenue Faster and Profitably? Start Here.](https://www.linkedin.com/posts/adzzzroberts_want-to-scale-your-revenue-faster-and-profitably-activity-7364567093196857344-pKxk)
- [If your ad doesn’t hook me in the first 3 seconds… I’m already gone.](https://www.linkedin.com/posts/adzzzroberts_if-your-ad-doesnt-hook-me-in-the-first-3-activity-7359493637497364481-cY8A)
- [Chatzzz podcast — interview series](https://podcasts.apple.com/podcast/id1599526088)

## Partnerships

Roberts's posts do not describe a sponsorship, affiliate, or brand-partnership format. The only business contact route they state is a LinkedIn direct message: two posts invite readers to send “Audit” to have their Meta ad creatives reviewed, and one describes the review as free. A third post describes reviewing a Meta Ads account for a Shopify brand and closes with the same invitation. The posts include no rate card, media kit, sponsorship policy, or partnership page. Chatzzz episode listings describe guests and topics but name no sponsors or advertising terms. Buyers considering a creative-audit or performance-marketing engagement should start with a direct LinkedIn conversation. Ask whether a defined sponsorship inventory is available, and agree on pricing, deliverables, exclusivity, and usage rights.

## Alternatives

- Ujla Shakoor: Choose Ujla Shakoor when the brand already accepts that its current winner is fading and needs someone focused on keeping a pipeline of tests running. Both posts address the same buyer task: three years of DTC brand work in Meta Ads, creatives, campaigns and scaling, and a post arguing that a single winning ad is itself the risk—CPA climbs, ROAS drops, and the fix is testing different hooks, angles, customer problems and formats before the current winner dies. That’s the same need Adam Roberts addresses, from the testing-rhythm side rather than the account-audit side.
- Don Schin: Choose Don Schin when the bottleneck is the person running the brand, not the ad account. One post is about the book Can You Relate? and the argument that life quality rarely rises above relationship quality—with God, others and self—including seasons when business thrived but fulfilment was missing. The other promotes a conversation with a NeuroCoach about limiting beliefs, mindset and subconscious patterns quietly becoming the biggest obstacle to growth for franchise brands and business owners.
- Todd Westra: Choose Todd Westra when the brand is weighing how to scale beyond the founder—exit strategy, people, processes and systems, coaching as an investment rather than an expense, fractional leadership, and leadership that balances intuition with data. Both posts promote a long-form conversation with Amrit Dhaliwal of Walfinch about building a home care franchise and thinking about the exit before the entry. A brand that wants those questions framed through podcast conversation, or wants that interview format as a channel, is a closer match here than for a campaign focused on ads.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/